Changelog

We’ve introduced a new workflow action, React to a Post, which allows you to add reactions to LinkedIn content directly through your workflows. This action complements Retrieve Last Post and Comment on a Post, giving you multiple ways to automate authentic engagement.

How it works today:

• Provide a Post ID or use the ID retrieved from the Retrieve Last Post action.
• Select from available reactions: Like, Celebrate, Support, Love, Insightful, or Funny.
• React using your personal LinkedIn account or, with the right permissions, on behalf of a company page.

Why this matters:

• Boost visibility by engaging with prospects’ or companies’ content consistently
• Showcase company presence by reacting as your business page
• Strengthen relationships with quick, meaningful engagement signals
• Automate post engagement as part of wider outreach and nurturing workflows

We’ve added a new workflow action, Comment on a Post, enabling you to leave comments on LinkedIn content directly through your workflows. This action works seamlessly with Retrieve Last Post, making it easy to comment on the latest activity from a user or company.

How it works today:

• Provide a Post ID or use the ID retrieved from the Retrieve Last Post action.
• Post a comment as your personal LinkedIn account.
• If you have the required permissions, you can also comment on behalf of a company page.

Why this matters:

• Drive engagement by commenting on prospects’ or companies’ latest posts
• Support company-wide thought leadership by engaging through your business page
• Automate timely interactions without leaving your CRM
• Create scalable engagement strategies that feel personalized and relevant

We’ve introduced a new workflow action, Retrieve Last Post, which allows you to automatically pull the most recent post from a LinkedIn user or company. This action is designed to provide both the post itself and rich engagement data, enabling more contextual and timely responses.

How it works today:

The Retrieve Last Post action retrieves the latest published post along with key details, including:

• Post ID and share URL
• Date and hours since posting
• Post text and whether it is a repost
• Comment count, impressions, and reaction count
• Whether commenting, reacting, or sharing is allowed
• Author information

Why this matters:

• Engage more meaningfully by commenting or reacting to the most recent post
• Use post insights (impressions, comments, reactions) to guide when and how you engage
• Personalize outreach with context from a contact’s or company’s latest activity
• Automate timely engagement strategies directly in your workflows

We’ve introduced a new trigger to help you act quickly on valuable new relationships. The New Connection trigger activates workflows as soon as a new LinkedIn connection is established.

How it works:

• Whenever a new connection is added, the workflow is triggered instantly.
• From there, you can chain follow-up actions such as:
  • Find or create a contact in the CRM
  • Tagging the new contact for organization and segmentation
  • Sending a welcome or follow-up message
  • Enriching the profile with LinkedIn data
  • Firing off subsequent workflows and actions inside your CRM

Why this matters:

• Take immediate action on every new LinkedIn connection
• Streamline onboarding, introductions, or outreach workflows
• Ensure new contacts are properly tagged and organized
• Strengthen relationship-building with timely, automated engagement

We’ve added a powerful new trigger to help you automate workflows around LinkedIn conversations. The New Message trigger allows workflows to start automatically whenever a new message is received in your LinkedIn account.

How it works:

• When a new message arrives, the workflow is triggered instantly.
• You can then chain follow-up actions such as:
  • Look up a contact by provider ID, Name etc.
  • Find an existing contact
  • Find or create a new contact
  • Trigger any subsequent workflow actions (e.g., send alerts, update records, or launch nurture sequences)

Why this matters:

• Never miss an inbound message from a connection
• Route LinkedIn conversations into your CRM in real time
• Automate contact matching and enrichment without manual effort
• Kick off personalized workflows (e.g., task creation, follow-up reminders, or handoff to sales teams)

We’re excited to announce the release of two-way LinkedIn chat, bringing real-time LinkedIn messaging directly into your CRM conversations flow.

What’s New

• Send & Receive Messages: Engage with your LinkedIn connections without leaving the CRM.
• Rich Media Support: Share and receive attachments including PDFs, images, videos, and audio files. Attachments are stored for 3 months before expiration.
• Lead & Contact Creation: When a new LinkedIn user messages you, their information is automatically captured to create a lead or contact record in the CRM.
• Delivery Receipts: Track message delivery to know when your outreach has successfully landed.

How It Works

• All LinkedIn chats now appear in the CRM conversations tab for seamless communication.
• Messages sent through new workflow actions Start a Chat and Send a Message also sync into conversations, ensuring a complete message history.
• Incoming LinkedIn messages can trigger workflows, enabling automated follow-ups, lead assignment, or nurturing actions.
• Authentication has been updated to accommodate additional fields required for chat functionality. View updated authentication steps here.

Why It Matters

This update bridges LinkedIn engagement with your CRM in a powerful new way:

• Capture every opportunity: Turn inbound LinkedIn chats into new leads or contacts automatically.
• Stay in sync: Manage conversations from one central CRM hub.
• Work with context: Keep a full history of chats and attachments connected to each contact.
• Stay reliable: Delivery receipts provide confidence that your outreach is reaching the intended recipient. We’re excited to introduce two-way LinkedIn chat, bringing real-time LinkedIn messaging seamlessly into your CRM conversations flow.

How it works today:

• All LinkedIn chats now appear in the CRM conversations tab for unified communication.
• Messages sent through workflow actions such as Start a Chat and Send a Message automatically sync into conversations, creating a complete message history.
• Incoming LinkedIn messages can trigger workflows, enabling automated follow-ups, lead assignment, or nurturing actions.
• Authentication has been updated to support additional fields required for chat functionality.

Key features:

• Send & Receive Messages: Engage with your LinkedIn connections without leaving the CRM.
• Rich Media Support: Share and receive attachments including PDFs, images, videos, and audio files (attachments stored for 3 months before expiration).
• Lead & Contact Creation: Automatically capture new LinkedIn users as leads or contacts when they message you.
• Delivery Receipts: Track message delivery to confirm when outreach has successfully landed.

Why this matters:

• Capture every opportunity: Turn inbound LinkedIn chats into leads or contacts instantly.
• Stay in sync: Manage all conversations from one central CRM hub.
• Work with context: Keep a full history of chats and attachments tied to each contact.
• Stay reliable: Delivery receipts provide confidence that your outreach is reaching the intended recipient.